CRM for Coaches
Spend Less Time on Admin. More Time Coaching. The CRM built for coaches.
Discovery calls in Calendly. Invoices in QuickBooks. Notes in Notion. Contracts in DocuSign. You became a coach to change lives, not to be a project manager for your own business. Desert Labs puts your entire coaching practice in one place.
We're launching soon · Join the waitlist for early access
Sound familiar?
Running a coaches business shouldn't feel like this
Five tools to onboard one client
Calendar tool, payment tool, contract tool, intake form, email tool. By the time you've stitched it together, your client is gone.
Session notes you can't find later
What did we cover three sessions ago? Where's that breakthrough they mentioned? Without a real client record, you're starting fresh every time.
Chasing payment after the work
Sessions delivered. Invoices ignored. You hate the awkward follow-up — so revenue slips.
Everything you need
Built for the way coaches actually work
One profile per client, everything inside
Session notes, contracts, intake responses, invoices, and progress notes — all on a single client page. Open the profile, you're ready.
Replaces: Notion, Google Docs, separate apps
Self-serve scheduling for discovery & sessions
Share your booking link. Clients pick a slot inside your real availability. Pre-paid sessions only? Set it as a rule.
Replaces: Calendly, Acuity
Packages, retainers, and one-off sessions
Send invoices for one session, a 6-session package, or a monthly retainer. Stripe collects, you focus on the work.
Replaces: Stripe + QuickBooks + spreadsheets
Branded client portal
Your clients log in to your portal — not a generic dashboard with someone else's brand. They book, pay, and see their progress.
Replaces: Multiple logins, generic SaaS dashboards
FAQ
Questions coaches ask us
Practice and Paperbell focus on coaches specifically. Desert Labs covers the same ground (clients, scheduling, invoicing, portal) and adds general-purpose service business features like workflow automation and a richer client record — useful if you also do consulting, training, or productized services.
Yes. Create a package (e.g., 6 sessions for $1,800), send the invoice via Stripe, and track session usage as you deliver.
Your client portal is simple and branded to you. Clients book, pay, and see their session history — that's it. No training required.
Group session support is on the roadmap. For v1, most group coaches set up a shared session and invoice members individually.
You can attach signed contracts to client profiles today. Native e-signature is on the roadmap.
Also built for
Build a coaching business, not a tool stack
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